About

Tiger X London

2000

Opening of the first standalone Tiger of Sweden store on Floral Street in London’s Covent Garden.

Our Heritage

Our heritage is one of humble beginnings, growth and unforseen obstacles. It's about kneeling — when faced with the likelihood of extinction — and of rising from the ashes to reinvent an entire industry.

Explore an old company with a rich history.

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Timeline Stories

Tiger X London

2000

Opening of the first standalone Tiger of Sweden store on Floral Street in London’s Covent Garden.