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Big ideas in small town Sweden

1910

Tech-obsessed Marcus Schwartzman is always ahead of the curve. In 1910 he imports a new-fangled contraption called a car from America. The town of Uddevalla doesn’t know what’s hit it.

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Our heritage is one of humble beginnings, growth and unforseen obstacles. It's about kneeling — when faced with the likelihood of extinction — and of rising from the ashes to reinvent an entire industry.

Explore an old company with a rich history.

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Timeline Stories

Big ideas in small town Sweden

1910

Tech-obsessed Marcus Schwartzman is always ahead of the curve. In 1910 he imports a new-fangled contraption called a car from America. The town of Uddevalla doesn’t know what’s hit it.