The company radically reshaped its visual identity, creating a new design essence for the brand and establishing its own handwriting in the contemporary context.
Our Heritage
Our heritage is one of humble beginnings, growth and unforseen obstacles. It's about kneeling — when faced with the likelihood of extinction — and of rising from the ashes to reinvent an entire industry.
The company radically reshaped its visual identity, creating a new design essence for the brand and establishing its own handwriting in the contemporary context.