At the beginning of 2020, a time of harsh industry headwinds, Tiger of Sweden decides to move against the tide and invest heavily in its brand and product universe.
The company appoints Bryan Conway as Design Director to create an enduring and modern vision which remains relevant in today’s current landscape with a focus on building a sense of community.
Our Heritage
Our heritage is one of humble beginnings, growth and unforseen obstacles. It's about kneeling — when faced with the likelihood of extinction — and of rising from the ashes to reinvent an entire industry.
At the beginning of 2020, a time of harsh industry headwinds, Tiger of Sweden decides to move against the tide and invest heavily in its brand and product universe.
The company appoints Bryan Conway as Design Director to create an enduring and modern vision which remains relevant in today’s current landscape with a focus on building a sense of community.